Gendered market segmentation is a wide-spread and apparently very effective strategy for companies to make more money on the backs of consumers. Why do so many consumers fall for it? And how could we rethink this ‘categorizationalism’?
On gender, diversity, and feminism
Gendered market segmentation is a wide-spread and apparently very effective strategy for companies to make more money on the backs of consumers. Why do so many consumers fall for it? And how could we rethink this ‘categorizationalism’?