Skip to content

Raffia

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn

On gender, diversity, and feminism

  • Home
  • Articles
  • Columns
  • Diversity in action
  • Diversity in art
  • About Raffia
    • About Raffia
    • Editorial board
    • Advisory board
  • Raffia’s editorial board is looking for new members! 

Tag: gendered market segmentation

Gendered Products

Gendered market segmentation is a wide-spread and apparently very effective strategy for companies to make more money on the backs of consumers. Why do so many consumers fall for it? And how could we rethink this ‘categorizationalism’?

for her, for him, for men, for women, gender, gendered market segmentation, gendered marketing, market segmentation, marketing, products

Search

Enter your email address to follow Raffia and to receive notifications of new articles by email.

Join our team!

Would you like to be a part of a renowned magazine on gender, diversity & feminism? Radboud Gender & Diversity Studies’ Raffia magazine is looking for new members! See how you can apply.

Create a website or blog at WordPress.com